While there is a lot of merit to this claim, if the company owner has a history of poor decision-making that lead to unpaid employees or contractors, it is important to consider those factors before choosing to work with that company.
When we talk about negative reviews, we need to examine a few things. First, if a company has more negative reviews than good reviews, they’re probably not someone you want to work with. Second, bad reviews from clients can negatively impact their impression of your company. Third, learn to read reviews by looking for continuity. If a customer says they’ve been scammed or mislead in multiple reviews, chances are they were.